Hagerty Auctions
A real-time, high-trust collector car auction platform.
Problem Space
Auto enthusiasts complain about poor service and fraud occurring in online car auctions.
Hagerty does not profit from hundreds of thousands of collector car transactions a year.
Insurance members cancel their insurance policy when they sell their vehicles.
The largest competitor has grown to $1 Billion in gross transaction value a year.
Role I played
Defined the business model and product strategy. Led team through OKR definition.
Led the team through learning the auction industry and process definition.
Defined data model and transaction API sequences.
Coached the design team to take their time to implement ‘surprise and delight’ micro animations throughout the product.
Led go-to-market planning.
Due to the aggressive 7-month timeline for auctions, I rolled up my sleeves and helped the two PMs, GM, and the architect, on multiple individual contributor tasks.
Coach team through post-release analytics and bet prioritization.
Hypothesis’s
Auto enthusiasts would be willing to spend more for pre and post-sale service and protection.
Hagerty has a large enough audience to launch the product without paid marketing.
Sellers would be willing to go through the hassles of title transfer.
Results
The Sell-through rate was 2pts higher than the goal.
Hammer prices were lower than forecasted.
Engagement metrics were performing lower than expected.
Inventory quantity became a challenge.
Product delivered on time!