Product Operations and Culture

Our processes and norms which help our product teams deliver fantastic results.

Product spaces lacked goals, roadmaps, and definitions.
Executives and investors were unclear on the work the teams were doing and how it supported their goals.
Teams were solely focused on delivery and failed to achieve and articulate results.
Functions were operating in silos and passing work to each other without communicating.

I partnered with C suite and executives to build cross-functional teams with full-time marketing, operations, analytics, and design team members.
Coached executives, leaders, and team members on behaviors to foster a product-led organization.
I led executives and product teams in defining objectives, key results, and how we communicated progress.
Defined processes to facilitate prioritization of bets and track post-implementation impacts.
Defined processes to articulate bets to the organization.
Implemented experimentation and analytic approaches and processes. Led the implementation of experimentation tooling.
Defined product management role definition and career progression.
Hired Product Managers and Product Directors.

If we test and measure, we will see an improved business impact from technology teams and gain visibility to stop investments if products are not performing.
If we set experience ownership expectations on our product teams, we would see improved customer ease of use and NPS scores.
If we build a culture of empowerment, collaboration, and accountability, we will have improved hiring offers to acceptance rates.
If we empower and hold teams accountable, employee retention will improve.

Employee engagement rose, and team members shared positive feedback on the empowerment, ownership, and excitement they felt.
For the first time, leadership had visibility of the results and impacts of changes made by product teams.
Teams began experimenting and communicating results. 7 out of 8 teams were able to achieve their key results through rapid changes and testing.
The executive team continuously praised the culture we built around the product teams I supported and the results we achieved.